Audience insight
and strategy
Understand who you want to reach, what matters to them and where you have the best opportunity to grow, using audience research, fan analytics and clear strategic thinking.

We help you understand, grow and engage your audience, with creative content and digital experiences that turn interest into action.
From sports fans and entertainment lovers to business decision-makers, we combine in-depth research with advanced analytics to understand what drives your audience. Then we give them a reason to choose you.
Let’s talkWhat gets their attention?
What keeps them interested?
What makes them share, sign up,
turn up or buy?
The answers should shape what you create and how you connect with your audience.
Whether you’re launching something new, growing a fanbase or winning customers, we help you understand the people behind the numbers. So you can reach them with something they actually care about.
We bring together content, communications and digital expertise to help you reach more people and build stronger relationships with them.
Understand who you want to reach, what matters to them and where you have the best opportunity to grow, using audience research, fan analytics and clear strategic thinking.
Give people something worth their time, with stories, copy, video and social content that earn attention and encourage action.
Make it easier for your audience to connect with you, with apps, sales portals and digital experiences built around what they need.
Build on people’s enthusiasm with experiences and communications that keep them involved and coming back.
Turn passing interest into an ongoing relationship, with emails and customer journeys that encourage people to take the next step.
Find your story and get it heard, with clear messaging, media expertise and content built for the channels your audience uses.
We’re a small team with more than 40 years’ combined experience and the appetite to get stuck in.
You work directly with us, from the first conversation to the finished work. We ask questions, agree what success looks like and get moving.
We can shape the strategy, deliver the work or bring fresh thinking to your existing team. Across sectors, channels and countries, we keep the approach practical, the communication clear and the work moving.
Then we look at how your audience responds and use what we learn to make the next piece better.

Media, PR & communications
Phil brings 20 years’ experience in journalism, PR and strategic communications, with a background in storytelling, audience engagement and high-profile campaigns.
He leads BANG Media International, overseeing multimedia content for media outlets around the world. As Chief Content Officer at ContactMusic.com, he led its brand relaunch, built a new editorial team and revitalised its social presence.

Digital marketing & fan engagement
Chris brings 20 years’ experience in digital media, marketing and audience engagement, with brands including Adidas, Channel 4, BT Sport and ESPN.
He led Channel 4’s London 2012 Paralympics website and worked on Adidas’s World Cup app activations and loyalty programme. His experience includes digital fan engagement campaigns such as BT Sport's award-winning weekly email programme, reaching 1.4 million subscribers.
Tell us about your audience, your ambitions
and what you need to happen next.